Rożalski
A European champion's brand, ready to show a sponsor
About the project
In 2025 Grzegorz Rożalski became the first Pole to win the FIA European Hill Climb Championship in Group 1. He had the title, but no logo, no brand book and no materials he could send to a company looking into sponsorship. In one season we built the GR brand, from the symbol to the email signature.
(Challenge)
Until then there were only social media profiles and partners’ articles, and every piece looked different. Sponsors, printers and the media needed one logo and clear rules on how to use it.
01 / 03(Scope)
- GR logo and brand pack. 78 files, 3 logo variants in 4 formats
- 19-page brand book and a short brand guide
- Sponsorship proposal in PL and EN, 12 pages each, for print and email
- Email signature, newsletter templates, 9 posts and an Instagram grid, business card
- A table of what to send to whom. Sponsor, printer, media, developer and social media agency
(Result)
Instead of screenshots, Grzegorz sends sponsors, printers and the media one consistent pack. His website is built on the same brand.
03 / 03pages in the brand book
files in the brand pack
logo variants in 4 formats
ready-made posts
From title
to brand
We started by asking what a sponsor should see in the first minute. Only then came the logo.
Positioning
A European champion who is also an entrepreneur with five event brands. That background sells sponsorship better than the result alone.
The GR mark
Initials built like a racing number. They work on the race suit, helmet and car, and as a social media avatar.
System
Red, graphite, white, Michroma and Google Sans type. Everything is set down in the brand book, so the brand doesn’t drift at the printer’s.
Roll-out
PL and EN proposal, newsletter, email signature, posts and business card, handed over with a table of what to send to whom. The website was built on this foundation.
Brand
book
The GR logo, its reversed version and symbol, colours, typography, clear space and applications. 19 pages that protect the brand when a printer, the media or another agency takes it over.
Brand
in use
Newsletter, email signature and social media, all from one system.
