Trawy Mistrz
Lawn care from Wieluń with a brand you can see from the road
About the project
Trawy Mistrz looks after lawns and gardens in and around Wieluń and hires out equipment, from scarifiers and aerators to rotary tillers. We designed a logo made of blades of grass, banners, business cards, a flyer and hire cards for the equipment.
(Challenge)
Gardening services in a small town usually advertise with a photo of grass and a phone number. The brand had to work just as well on a 2×1 m roadside banner as on a 90×50 mm business card.
01 / 03(Scope)
- Logo directions and choosing the mark
- Blade-of-grass logo in light and reversed versions
- Dark green, lime and a yellow button
- 2×1 m banner and an equipment hire banner
- 90×50 mm business cards and an A5 flyer
- Equipment hire card with the daily rate and a QR code
(Result)
One system, from the roadside banner to the hire card with the daily rate and a QR code.
03 / 03roadside banner
flyer with services and equipment
business card, in mm
From direction
to logo
First the colours and an initial square logo, tested on a business card and on garden photos. Finally we redrew the logo from scratch out of blades of grass.
Colours
Lime, dark green and graphite, tested on photos of gardens and lawns.
The first mark
A square logo in the same colours, tried straight away on a business card and on photos.
Trawy Mistrz
The blades fan out like the letter W. Paired with a simple, wide typeface and a reversed version for dark green.
System
Dark green with a diagonal cut into the photo, a yellow GRATIS button and the phone number always in the same place.
Brand
in use
Dark green, a diagonal cut into the photo and a yellow button. The same three elements on the billboard, banner, business card, flyer and hire card.
