Wielton
Trade show stand at IAA Transportation 2022
About the project
We had the chance to be part of Wielton's presence at one of the transport industry's most important trade shows, IAA 2022 in Hanover, and to help with the preparations. The goal was a stand that would set the brand apart from the competition and draw visitors in.
(Challenge)
At a show where every major manufacturer puts up an impressive stand, the task was to create a place people want to walk into and where they stay for a conversation.
01 / 03(Scope)
- Concept design and layout of the exhibition space
- Production of promotional materials and stand branding
- Interactive presentations and multimedia attractions
- Logistics and on-site coordination
(Result)
One stand brought together six vehicles and three of the group's brands, Wielton, Langendorf and Aberg Connect.
03 / 036
vehicles on the stand
2
stands, in Hall 27 and in the outdoor area
3
group brands on the stand
6
days of the show
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