potestowe.
15 tractor units, one web address and a CRM that shows who really wants to buy
About the project
Truck4You had 15 post-test Renault T tractor units to sell in under two months. It needed enquiries from haulage companies, not random clicks. We built the “potestowe.” campaign brand, a landing page with a live availability counter, a CRM with online offers and 60 Meta ads.
(Challenge)
A tractor unit costing hundreds of thousands of PLN is bought by the owner of a haulage company, who compares condition, mileage and monthly payments. A listing on a classifieds portal can’t carry that, and every lead has to be checked and handled fast.
01 / 03(Scope)
- The “potestowe.” campaign brand and a landing page with a gallery of 22 photos of the real vehicles
- Live availability counter. Every unit marked available, reserved or sold
- A form that takes the company’s NIP tax number and pulls its details from the VAT taxpayer register
- A CRM with lead stages, WhatsApp notifications and online offers with click maps
- 60 Meta ads, 4 messaging pillars in 3 formats
- A platform for many campaigns. The next batch goes live without a new website
(Result)
All 15 Renault tractor units found buyers. The campaign works as a platform, so we later set up a campaign for 17 Mercedes Actros tractor units on the same system.
03 / 03Renault tractor units sold
Meta ads in 3 formats
photos of the real vehicles
campaigns on one platform
Website
in action
The whole website on a laptop and a phone. Scroll it up and down, and the first screen plays just as it does on the live site. This is the same website the client runs today.
Brand
in use
Four messaging pillars. Availability, financing, buying with confidence and service from A to Z. Each one in formats for the feed, Stories and a landscape ad.
