Kadrol
A grain buyer from near Wieluń with a website that shows 13 crops, its fleet and GMP+ certificates
About the project
Since 1996 Kadrol has bought grain from farmers around Wieluń and sold them fertiliser, and it trades with companies such as Cargill. The old website had one paragraph per service. The new one has separate subpages for products, the fleet, partners and certificates.
(Challenge)
The 2019 “Kad-Rol Przedsiębiorstwo Rolne” website had seven menu items, four short paragraphs and a contact block. No team photos, no product list, no references and no certificates. A partner to grain corporations looked like a local buying point online.
01 / 03(Scope)
- Home page with the company’s values. Honest relationships, quality and transparency
- Products. Grain, vegetables and fertilisers, with a list of 13 crops
- Services. Agricultural transport and a fleet of 5 vehicles
- Partners. Terms of cooperation and references, including Cargill
- About us. Company history, the team and GMP+ certificates
- Contact page with opening hours and a map
(Result)
Farmers check the website to see what Kadrol buys and when it is open, and trading partners see the references and GMP+ certificates.
03 / 03crops bought in
vehicles in the fleet
certificates on the website
years in business
Website
in action
The whole website on a laptop and a phone. Scroll it up and down, and the first screen plays just as it does on the live site. This is the same website the client runs today.
Before
and after
Drag the slider. This is how the brand looked before it came to us, and how it looks today.
Website
www.kadrol.pl in 2019. An ear of grain with a cogwheel, the words “Przedsiębiorstwo Kad-Rol” and one paragraph per service. Today, a mark with an ear of grain, products, the fleet and certificates.
BeforeAfter