Furgon EVO
3,265 bottles that had to be shown, not described
About the project
The Furgon EVO has walls with a core made of recycled PET. On a standard product page, that advantage gets lost between the spec list and the accessory packages. We built a landing page where scrolling literally turns bottles into a trailer.
(Challenge)
Trailer buyers compare weight, strength and costs. We had to present the comPET 3 technology so that a fleet owner understands it, not just an engineer, and take them straight to an order.
01 / 03(Scope)
- PL/EN landing page with a scroll animation in which PET bottles turn into a trailer
- Counters. 6.1 t unladen weight, a wall 2.5 times lighter and 50% stronger, €2,220 in fuel savings a year
- comPET 3 wall cross-section and a three-step repair
- Technical data, PDF specifications in PL and EN, FAQ
- A path to buying online in the EVO shop
(Result)
A technology that got lost on the product page now has its own site, with a story that leads to an order.
03 / 03PET bottles in one trailer
unladen weight
lighter than a plywood wall
website languages
Website
in action
The whole website on a laptop and a phone. Scroll it up and down, and the first screen plays just as it does on the live site. This is the same website the client runs today.
The comPET 3
wall
An animated cross-section of the wall with its recycled PET core. Nine seconds instead of a paragraph about sandwich construction.