Double Royal
A champagne gold monogram for a developer starting from scratch
About the project
A new development company with a single building in the centre of Legionowo had to look like a premium brand from day one, with no history and no completed projects to show. We designed the DRR monogram and an identity for the sign, the stationery and the website.
(Challenge)
The company was founded in January 2025 and sells apartments off plans and visualisations. The brand had to earn trust without a single completed development.
01 / 03(Scope)
- DRR monogram in primary and horizontal versions
- Brand colours, deep graphite, champagne gold and warm beige
- Alternative versions and a monogram pattern for stationery and packaging
- Business cards, folder and letterhead
- A 14-page sales catalogue
- A 3×2 m banner for the construction site fence
- 3D plans of apartments and floors for the apartment sheets
(Result)
Registered in January 2025, the company had a full set of brand guidelines, printed materials, a catalogue and a site banner within the same year, and its sales website is built on them.
03 / 03monogram versions
pages in the sales catalogue
brand colours
Project
identity
The DRR monogram in primary and horizontal versions, brand colours, alternative versions and applications on the sign, the sales office door, business cards and stationery. Deep graphite, champagne gold and warm beige, with a monogram pattern for stationery and packaging.
Sales
catalogue
Architecture, apartment plans, the location with a map of nearby amenities, interiors and shared spaces, and finally the sales office. A catalogue that sells apartments before the building is up.
Brand
in use
A construction fence banner with the line “Something special is being built here”, business cards, a folder and letterhead. A gold monogram on graphite, from the site fence to the offer in the folder.
Apartment
sheets
Furnished 3D plans of floors and apartments for the apartment sheets and the catalogue. Buyers see the layout before they set foot on site.
