Aropos
A furniture shop from near Wieluń that speaks with one voice on social media and on its website
About the project
Aropos sells chairs, armchairs, desks and shelving through its online shop, aropos1.pl. From August 2024 we ran the brand’s social media and produced all of the shop’s graphics, from posts and reels to banners, newsletters and Allegro thumbnails.
(Challenge)
A furniture shop competes for attention with chain stores that run new ads every week. Every post, reel and ad had to look like one brand.
01 / 03(Scope)
- Posts, reels and stories on Facebook and Instagram, a publishing plan and monthly reports
- 41 banner campaigns on the shop’s homepage, from Black Week to Easter
- 16 newsletters with promotions and featured products
- Thumbnails and graphics for Allegro, a top bar, delivery icons and a new shop menu
- A conversion audit of the shop. 20 reasons customers were lost and a six-week plan
(Result)
From August 2024 to June 2026 we produced more than 1,200 finished graphics and almost 300 reels and video stories, from posts and banners to newsletters, ads and Allegro thumbnails. The shop spoke with one voice, from a post to an Instagram reel to a homepage banner.
03 / 03graphics for posts and stories
reels and video stories
banner campaigns in the shop
newsletters
Posts
and stories
150 batches of posts and stories from August 2024 to June 2026. New arrivals, sales, contests and seasonal promotions from Black Week to Grandparents’ Day. The AROPOS logo always in the same place, the product at the centre of the frame.
Banners
in the shop
41 campaigns on the aropos1.pl homepage, each with a desktop and a mobile version. Seasonal collections, Black Friday and sales in the same layout.
Newsletter
for customers
16 issues with the promotion at the top, featured products and a button to the shop. Black Friday, stock clearance, Back to school.
Reels
for campaigns
Vertical reels for Instagram and Facebook campaigns, shown here in an app preview. An armchair sale and Muszelka armchairs with fast delivery. The product in the first second, the button in the frame.
“From August 2024 Spoko ran our social media and did all of our graphics, from reels to the Office Collection catalogue. Everything kept to one style and the highest standard, and we were free to focus on selling furniture.”
Arkadiusz Pośpiech, Aropos
