Agromex
“Express your logistics in green”. Launching a rail link to Rotterdam
About the project
On 15 May 2024 Agromex, together with DFDS and PKP Cargo, launched a regular Karsznice–Rotterdam–UK intermodal service. We had 25 days to turn the launch into an event for 150 guests, among them clients, local authorities and partners.
(Challenge)
A rail link launch can easily turn into a ribbon cutting and a buffet. We wanted guests and the media to leave with one sentence about green transport. The slogan had to be simple and catchy.
01 / 03(Scope)
- The slogan “Express your logistics in green” in Polish and English, and the event logo
- Invitations by SMS, phone, email and a landing page with sign-up
- Business, VIP and registration zones, a marquee and a stage with multimedia
- Simultaneous interpreting and a host
- Badges, roll-ups, flags, a backdrop and gifts
- Video coverage and photos
(Result)
The event slogan became the headline of trade press coverage, and the CEO of Agromex called it an expression of what the company offers. Attendance reached 95%.
03 / 03guests
days from contract to event
invitation channels, SMS, phone, email and landing page
attendance at the launch
Identity
of the event
The slogan “Express your logistics in green” with its Polish version “Mamy pociąg do ekologii”, the event logo and the trailer graphic. The same layout went onto the backdrop, roll-ups and lanyards, and the partner, DFDS, got its own set in its own colours. Both companies’ logos lit up the hall wall, and every guest received a gift bag.
Tables
and floor plan
After the site visit we drew plans of the hall, the conference room and the VIP room. Each of the 16 tables got a stand with its number and the agenda in Polish and English, plus a board showing the table layout.
Invitations
and sign-ups
A save the date, email and printed invitations, and a landing page with a countdown to the event, agenda, directions map and sign-up form. We reached guests by SMS, phone, email and the landing page.
Coverage
of the launch
The train on the siding, trailers being loaded, partners speaking and guests in the business zone. The whole day in two minutes and fifteen seconds.
“We had 25 days to prepare the launch. Spoko ran the whole thing, from the slogan to the stage and interpreting, and 150 guests saw an event delivered to the highest standard. On the day itself we could focus entirely on our guests.”
Management Board, Agromex
