Supernova
A star mark for three brands, a car showroom, motorsport events and driver management
About the project
Supernova is three brands. Cars is a showroom for sports and luxury cars, available from stock or to order, Events runs motorsport events and track trips, and Management looks after drivers’ careers. We designed one star mark, a brand book and a key visual that hold them together.
(Challenge)
The showroom, the events and the management arm each speak to different people, from car buyers to a driver’s sponsors. The mark had to tie three brands together and give each one its own colour.
01 / 03(Scope)
- Three logo directions to choose from. A symbol built on the letter N, arrows and a calm wordmark with a ring
- A star logotype in three variants, Cars, Events and Management, each in its own colour
- A 37-page brand book. Business cards, letterhead, email signatures, presentation and social media templates, clothing, car wrap, banners
- Key visual with the northern lights and cars on ice
- Supernova Events presentation for companies and partners
(Result)
One star mark signs off the showroom, the events and the management arm, and each brand has its own colour. The new brand went on to carry a PL/EN website with a panel for the showroom.
03 / 03logo directions to choose from
brands under one mark
pages in the brand book
pages in the Events presentation
Before
and after
Drag the slider. This is how the logo looked on the showroom’s old website, and how it looks today.
Logo
The thin gold SUPERNOVA CARS lettering from the showroom’s 2022 website, and the new star mark. The heavy typeface reads from a distance on a car and in a small email signature, and the colour next to NOVA tells you which brand it is.
BeforeAfterOne star,
four brands
Supernova is the parent brand for Cars, Events and Management. The same mark also went on to a separate site, autazjaponii.pl. The same wordmark and star, with a different colour next to NOVA and a different line underneath.
Parent brand
Car showroom
Motorsport events
Driver management
Cars from JapanThree directions,
one star
First, three different directions, each with a mood and real applications. The star wordmark won and got three colours, one per brand.
Directions
A symbol built on the letter N, arrows, a calm wordmark with a ring and a wordmark with a star, each shown on a helmet, a sweatshirt and a screen.
Choice
A heavy SUPERNOVA wordmark ending in a star, legible from afar on a sweatshirt and up close on a business card.
Colours
Red for Cars, yellow for Events and grey for Management, on light and dark backgrounds.
Brand book
37 pages of rules, from clear space to the car wrap and the banner.
Brand
book
Mission and tone of voice, logo and reversed version, construction grid, colours, typography, business cards, email signatures, templates, clothing, cars and banners. 37 pages that keep three brands in line at once.
Events
presentation
An A4 brochure for companies and partners. Who they are, what they do, tracks, trips, references and contact details. Events yellow over black and white photos from the track.
