Mardo
Logo, brand book and fleet livery for a carrier that drives all over Europe
About the project
Mardo has been hauling high-volume loads since 1995, but until 2024 it traded under a mark with the “s.c.” suffix and the owners' surnames. We designed a new mark, a brand book and the rig livery, then carried the brand over to print, clothing and the website.
(Challenge)
The company has been a limited company since 2016, yet its mark still carried the old “s.c.” suffix. The fleet, on the road across Europe every day, is the brand's biggest showcase. The mark had to work on the tarpaulin of a 120 m³ rig and on a business card.
01 / 03(Scope)
- New mark and symbol. The familiar red and navy stayed, and dynamic wings were added
- A 19-page brand book. Mark versions, clear space, colours, typography and incorrect use
- Livery for the Volume Master rigs. Trailer side and rear
- Business cards, letterhead, invoice template and email signatures
- Clothing and merchandise. T-shirt, sweatshirt, polo shirt, cap, mug and power bank
(Result)
The same mark sits on the rig's tarpaulin, the managing director's business card and the driver's sweatshirt. The rebrand completed a change of legal form made eight years earlier, and the new website was built on the new brand.
03 / 03pages in the brand book
120 m³ rigs in the fleet
merchandise items with the new mark
clothing lines, casual and business
Before
and after
Drag the slider. This is how the mark looked before the rebrand, and how it looks today.
The mark
The mark from the 2021 website, with the “s.c.” suffix and the owners' surnames. The new one keeps the red and navy and adds wings that also work as a symbol on the cab.
BeforeAfterFrom “s.c.”
to brand
We started with the fleet, because that is what most people see. Print and the website came after.
Audit
The old mark, website and vehicle markings. The rigs crossing Europe every day are the brand's most important showcase.
The mark
A refresh, not a revolution. Clients and drivers know the red and navy, so they stayed, and the wings added movement.
Brand book
19 pages of rules, so the printer, the vehicle wrap company and the agency all get the same mark in the same proportions.
Roll-out
Rig livery, print, clothing and a bilingual website, all on one system.
Brand
book
Mark and symbol, versions, clear space, colours, typography, fleet livery, print and clothing. 19 pages that keep the brand in line at the printer and the vehicle wrap company.
Fleet
on the road
Both sides of the rig, plus the front and the trailer rear with the phone number and website. The symbol reads from a distance, even when the rig is stuck in traffic.
