Fizjo Sport Kids
Three shapes and one physiotherapist. A brand that goes into preschools
About the project
Anna Rogala runs movement classes with elements of sensory integration in nurseries and kindergartens, for children aged 6 months to 6 years. She had the qualifications and the idea, but no brand to knock on a head teacher’s door with. We designed one, from the mark to the instructor’s T-shirt. Then we built a website in the same colours and shapes.
(Challenge)
A kindergarten head chooses extra classes from many offers, and parents want to know who is working with their child. The brand had to win adults’ trust straight away and look friendly to children.
01 / 03(Scope)
- A logo made of three shapes. Circle, triangle and square
- Three brand characters with faces, arms and legs
- Kidzy for the name and Cal Sans for text aimed at adults
- T-shirts, stickers, stamps and a bag
- A flyer for nurseries, a proposal for childcare centres and a one-page identity guide
(Result)
One system, from the mark to the instructor’s T-shirt in the classroom. The characters from the stickers later moved onto the website, where they wave next to every section.
03 / 03shapes in the mark and three characters
typefaces, Kidzy and Cal Sans
sticker sizes, 40 and 60 mm
2 cm stamps
Three shapes,
three characters
A circle, a triangle and a square in three pastel colours. In the logo they form the symbol, and on stickers and T-shirts they become characters with arms and legs.
Symbol
Three shapes above the FIZJO SPORT KIDS name, each in its own colour. Light blue, pink and peach.
Characters
Each shape got a face, arms and legs. They wave from stickers, flyers and the instructor’s T-shirt.
Typeface
Hand-drawn Kidzy for the name and calm Cal Sans for text aimed at adults.
Versions
Primary, mono and reversed logo, a paper background and two-centimetre stamps.
Brand
in use
Pastel colours and a paper background. The characters are where a child can touch them. On a sticker, a bag and the instructor’s T-shirt.
