What is RTB and how do you build one for your brand?

Building an RTB takes a well thought-out strategy and an understanding of what your customers need. Below are the steps that will help you develop an effective “reason to believe”.

1. Define your brand's values and mission

The basis of an RTB is a strong brand identity. Understanding the brand's values and mission is the first step towards a consistent message that feels authentic. When a brand expresses its values and works towards its mission, it is easier to convince customers that its offer is genuine.

2. Get to know your customers

Without understanding the needs, problems and expectations of your target group, it is hard to create a convincing RTB. Carry out research, analyse customer behaviour and collect feedback, so you can see things from their perspective and tailor your communication to their needs.

3. Choose your key arguments

Pick the RTB elements that best reflect the value of your offer. These can be certifications, customer reviews, awards, research results or case studies. Focus on the proof that shows most convincingly what makes your product or service unique.

4. Keep your communication consistent

An effective RTB has to be consistent across every communication channel, from your website and social media to advertising and customer service. Only by using your RTB consistently will you strengthen your brand's image and build your audience's trust.

Which brands use RTB in their communication?

Many brands use RTB effectively in their communication and build strong relationships with their customers as a result.

How do you put RTB to work across different channels?

RTB can and should cover the different points where customers come into contact with your brand, so it strengthens the message and builds trust in every channel.

Summary

A “reason to believe” is a key part of the marketing strategy of any brand that wants to build long-term relationships with customers. An effective RTB makes a brand more credible, persuades customers to buy and builds the trust that loyalty rests on. SPOKO helps brands not only to define their RTB, but also to communicate it effectively, so they stand out from the competition and win customers' hearts.

Does your brand already have a solid “reason to believe”? If not, start building one with us today!